Why me?
I’m glad you asked.
For as long as I can remember, people have always told me, “You ask so many questions. Why do you need to know so many details?” I used to view my curiosity and eagerness to know more as a bad thing, but now, as I’ve become more comfortable with who I am, I love being curious.
Creative ideas and pioneering solutions stem from genuine curiosity.
I fell in love with branding and marketing after taking my first business class in college. I became intrigued about why people make purchasing decisions when there are so many options available.
Brands launch new products and services each year, hoping to earn a spot in their industry and rise above the competition. So what separates the winners from the rest?
The way they articulate their purpose.
To create a genuine connection with your audience, you must express your brand purpose flawlessly across every touchpoint.
And that’s where I come in. I create high-converting strategies to attract, inspire, and retain your consumers.
Ready to become the brand people can’t help but talk about?
Are you interested in bridging the gap between where you are and where you want to be?
From reaching revenue targets to strengthening brand loyalty, communicating your brand purpose properly will magnify your success.
It's time to create a message aligned with the perception you want.
I understand the value your brand offers but does your audience?
How can I help you?
Brand Messaging Strategy
Whether you're building a brand or refining an existing one, I’ll develop guidelines and a messaging matrix that captures your voice, connects with your audience, and communicates your why.
Marketing Strategy
You’ve defined your goals, tone, and audience, but the results aren’t landing. I’ll assess what’s working, identify what’s not, and create a focused plan to help you move forward with clarity.
Email Marketing
Need to build flows or send more emails but don’t have the time? I handle audits, flow strategy, campaign planning, platform setup, and optimization — so your emails actually work for you.
Copywriting
From websites and sales pages to mobile apps, ads, and packaging, I write conversion-focused copy that fits seamlessly across all your brand touchpoints.
My end goal?
That your brand becomes an essential staple in your consumer's life.
My working style.
-
"Elena gave voice to our brand and vision with email marketing and copy support. Her copy always captured our mission and showed a really thoughtful understanding of our customers' needs and pain points. She was also great to work with — reliable, proactive, and detail oriented. I feel fortunate to have Elena as part of our freelancer network for Canopy Sleep as we continue to grow."
Steve Regan, Founder of Canopy Sleep
-
"Elena is exceptionally skilled at marketing. Throughout our time together, she consistently demonstrated a commitment to detail and an impressive ability to meet every deadline, no matter how tight. Her expertise really came through in the development of a creative nurture sequence and a launch campaign that truly captured our brand’s tone and identity. Elena’s strategic approach to marketing has created many foundations in our company that we will use to build further marketing campaigns in the coming years. It was a pleasure working with and getting to know Elena. I’m sure she will bring the same level of excellence and innovation to every project she undertakes."
Jill, Founder of Spirit Daughter
-
"I am so appreciative of the work Elena did with my business. The email marketing plan helped us to see a huge increase in sales in the second half of the year. Also thanks to Elena, I also learned skills that helped me accurately predict my income (my numbers were SO CLOSE to what I expected at the end of 2023) which made me so much more clear about how to reach my new 2024 goals. All that to say I'm so happy I took the leap and started working with Elena! It had a positive ripple effect on so many areas of my business."
Violet Kind, Founder of Fly Fusion
-
"I worked with Elena for more than a year in my role as Product Marketing Lead at Calm. Elena's ideas, messaging and copy anchored some of the most impactful work of my time there, stretching across project types (e.g. product announcements, in-app engagement, discount promos) and channels (e.g. email, push notifs, blog, landing pages). She's talented, but embraces a growth mindset. She's professional, but a joy to work with daily. And I appreciate her for helping me scale the impact of the product marketing function by eagerly taking on the most challenging of writing assignments at a time when more was demanded from a consumer marketing team that was only getting smaller in size."
Gregory Paige, Former Product Marketing Lead at Calm
-
“I was working with Elena for a little over a year. Elena outperformed any other copywriter and brand strategist I hired before. She worked on investor decks, advertising, product marketing, packaging, retail spots, and more. At every step of the process, Elena worked alongside the team, listened to their feedback and corrected accordingly. Elena has the rare attribute of being dedicated and professional at any corner of her work which is the sole reason I will continue working with her and highly recommend others to do as well.”
Guy Bar, CEO/CMO of HYGEAR
-
"Elena is someone who invests greatly in her own growth and development with dedication, vulnerability and authenticity. She has great self awareness and seeks to connect with those who support her evolution and marketing knowledge. Three women in my network have gone on to work with Elena and have been nothing short of being incredibly impressed with her strategic delivery. She has a great ability to drive and communicate strategies that lead to business results. Anyone who gets the opportunity to work with Elena will be beyond grateful to have such a sweet soul on their team. She also naturally helps to level up those around her which does wonders for team morale and drive!"
Holly Philips, Founder of For Digital Sakes
